Editorial photography can be simply said to be photography the supports the printed word. whether it be a current event or an image to emphasise an article in a magazine or newspaper. A very strong editorial image will evoke a feeling in the viewer and should be able to stand alone, without explanation. Atmosphere, lighting, composition…the elements and principles of design play an important role in weaviing a visual tale. Editorial photography often allows for a vastly larger opportunity for creative freedom.