Food Photography
The balance of light, composition and subject are essential to any great photograph. A food image also has to posess something extra. It has to motivate an emotional response and urge the viewer to want it.
Food photography evokes such a reaction. I call it the yum factor. It’s what entices the viewer to buy into the fantasy. Even though we know the audience can’t taste, smell or feel it, the visual impact is so overpowering it can stand on it’s own. It compensates for the absence of other sensory inputs.
My mission is to create such a reality, that the viewer feels they must have it, they must try it, make them feel like there tasting it before it has even arrived this is what i aim to do in my images of great food
Food photography evokes such a reaction. I call it the yum factor. It’s what entices the viewer to buy into the fantasy. Even though we know the audience can’t taste, smell or feel it, the visual impact is so overpowering it can stand on it’s own. It compensates for the absence of other sensory inputs.
My mission is to create such a reality, that the viewer feels they must have it, they must try it, make them feel like there tasting it before it has even arrived this is what i aim to do in my images of great food
